Company & Team

Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, and business growth strategies for entrepreneurial companies. He is an award winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also a successful Entrepreneur whose companies have made the Inc. 500 list and won many other prestigious awards. Dave has started or partnered and funded, grown, and sold more than a dozen companies in the past 20 years.

Dave's background in persuasion is unique, he was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion, that study continues today. He teaches businesses how to leverage psychological and biological responses to applications of persuasion to rapidly increase sales, make marketing profitable, change behavior and develop deeper relationships.

Dave's books include:

  • Persuasion: The Art of Getting What You Want
  • Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know
  • How To Sell When Nobody's Buying and How To Sell Even More When They Are
  • and five other books.
A media regular, Dave has been featured in outlets including The Today Show, The Big Idea with Donny Deutsch, CNN, Worth, Business 2.0, Sales and Marketing Management, Inc., and hundreds more.

As a neuropsychologist with over 50,000 hours of clinical practice, I'm fascinated by the brain and I'm fascinated by behavior; especially in terms of how people react and respond online and in social media. I've been working online since 1998, just about the time the internet actually began. I've built three internet businesses since then (2 service and 1 ecommerce), and have worked with hundreds of clients to turn their business goals into reality. I've been quoted in publications such as Fortune Small Business, Entrepreneur, The Washington Post, The Chicago Tribune, USA Today, Sales and Marketing Management, Selling Power- among many others. I've been a Contributing Editor to Hearst Publications, where I consulted with them on topics related to psychology, psychometrics, and generating engagement from their audiences in print and online. I've been a guest on NPR, as well as other top radio stations, and am the author of six books, including Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. Clients enjoy working with me because of my knowledge and experience, and for my practical, 'get it done' approach to business building.  When I'm not helping businesses grow, you can find me in my jewelry studio, working in metal, leather, and glass- or out in one of our gorgeous National Parks, catching sunrise or sunset with my digital camera.